“Certain features, attitudes and norms of life are no longer perceived as ideologically marked. They appear to be neutral, non-ideological, natural, commonsensical. […] We designate as ideology that which stands out from this background […] The Hegelian point here would be that it is precisely the neutralisation of some features into a spontaneously accepted background that marks out ideology at its purest and at its most effective”
- Slavoj Zizek, Violence, s.31
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